Khaadi

Ever changing, evolving, expanding, by 2002 it was making women’s wear and soon expanded into women’s luxury wear with Khaadi Khaas launching in 2008. It was 2012 that saw Khaadi change to a mega retail brand, as it decided to evolve with the customer and introduce colourful lawn prints. This time not for a niche market but for the wide variety of Pakistanis customers.